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This article reports an investigative study ofbusiness communication needs of English major under-graduates and their perceptions of effective business Eng-lish curriculum in a Chinese university. Surveys in twostages were administered in 2015 during theBusinessEnglish Communicationcourse delivery process to 138English major undergraduates in a public university locatedin the east of China. The results include stronger Englishspeaking needs, diverse English writing genres, wide nativeand non-native English speaker contacts, and difficulties incomprehending original English communication. The par-ticipants valued business knowledge introductions, com-pany cases, and authentic material input. They alsoperceived practice-oriented approaches such as presenta-tions and role play as important parts of effective businessEnglish curriculum. The results help to further adapt thebusiness English curriculum based on the recent nationalbenchmark and bring better business communicativecompetence development outcomes, which have theoreti-cal, practical, and policy implications for both China andthe world.