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This paper considers the popular visual jurisprudence of bumper stickers.
Drawing upon a sample sticker/driver/vehicle assemblages observed at the Gold
Coast, Australia in 2014, we argue that the meanings and messages projected by the
assemblages have a significant legal dimension. The argument is located at the
intersection of past research into bumper stickers, increased scholarly interest in the
relation of law to automobility and especially recent considerations of the popular
visual jurisprudence of the motor vehicle, its cultures and semiotics. In particular we
argue that the sticker/driver/vehicle assemblage represents an engagement with law
and legality. We suggest this goes beyond immediate denotations of brands with
intellectual property or flags and the sovereign nation state to more essential
engagement with consumer capitalisms law of the image, the friend/enemy distinction,
the ouroboros of rights and the essential legality of living in a polis.