Record Detail

The paper aims to advance Futures Research by
outlining the context and development perspectives of business
Foresight in Visegrad region (that is in: Poland,
Czech Republic, Slovakia and Hungary). Authors apply their
research to tackle present challenges associated with the limited
awareness of Foresight and constrained access to
Foresight training offer in the region, which leads to insufficient
Futures Literacy competences among managers and thus
stiffens the opportunity to take advantage of Foresight in business
practice. The paper presents two perspectives of analyzing
business futures. A macro perspective, which concerns
possible development scenarios of Visegrad economies, and
a micro perspective, which concerns possible development
scenarios of individual companies from Visegrad region.
The methodology for the macro analyses involves the discussion
of the futures of business in Visegrad economies based on
quantitative indicators related to trade balance, foreign direct
investment and SMEs prevalence analysed over 2002 – 2014
period. Whereas, the results derived from the micro level
analysis are based on the expert-based scenario building exercise
executed by Visegrad entrepreneurs participating in a 2-
day international Foresight workshop. The research portrays
the results achieved so far in the FOR_V4 project:
BMobilising Corporate Foresight potential among V4
countries^, which aims to bring futures knowledge and techniques
to managers, who are expected to become BCorporate
foresight evangelists^ in Visegrad region