APA Style

MOWEN, John C.. (2002). Consumer Behavior . New York: Macmillan Publishing Company.

Chicago Style

MOWEN, John C.. Consumer Behavior. New York: Macmillan Publishing Company, 2002. Text.

MLA Style

MOWEN, John C.. Consumer Behavior. New York: Macmillan Publishing Company, 2002. Text.

Turabian Style

MOWEN, John C.. Consumer Behavior. New York: Macmillan Publishing Company, 2002. Print.