APA Style

KOTLER, Philip, KELLER, Kevin Lane. (2016). Marketing Management (Ed. 15, cet. 1). Boston: Pearson.

Chicago Style

KOTLER, Philip, KELLER, Kevin Lane. Marketing Management. Ed. 15, cet. 1 Boston: Pearson, 2016. Text.

MLA Style

KOTLER, Philip, KELLER, Kevin Lane. Marketing Management. Ed. 15, cet. 1 Boston: Pearson, 2016. Text.

Turabian Style

KOTLER, Philip, KELLER, Kevin Lane. Marketing Management. Ed. 15, cet. 1 Boston: Pearson, 2016. Print.