APA Style
BELCH, George E.. (2001).
Advertising and promotion:An integrated marketing communications perspective .
Boston:
McGraw-Hill/Irwi.
Chicago Style
BELCH, George E..
Advertising and promotion:An integrated marketing communications perspective.
Boston:
McGraw-Hill/Irwi,
2001.
Text.
MLA Style
BELCH, George E..
Advertising and promotion:An integrated marketing communications perspective.
Boston:
McGraw-Hill/Irwi,
2001.
Text.
Turabian Style
BELCH, George E..
Advertising and promotion:An integrated marketing communications perspective.
Boston:
McGraw-Hill/Irwi,
2001.
Print.