UPA Perpustakaan Universitas Jember

Revisiting port pricing; a proposal for seven port pricing principles

BERG, Roy Van Den - Personal Name
LANGEN, Peter W. De - Personal Name
ZUILJEN, Paul C.J. Van - Personal Name

A review of seven large landlord port authorities around the world reveals a notable diversity of pricing structures. While port authorities increasingly act as commercial undertakings, port pricing often seems to be not driven by commercial considerations. In this paper, we argue that ports can be regarded as “business ecosystems” with multiple users. This provides a valuable perspective on pricing and raises the question of whether ports can be regarded as two-sided markets. We argue this is not the case. The business ecosystem perspective provides a basis for deducing seven pricing principles for port authorities that are detailed in the paper and illustrated with cases these principles. These pricing principles are broadly follow a direct user pays approach; capture value from “non-core” tenants; price aggressively for activities with a high strategic value; differentiate pricing based on price elasticity and connectivity improvements; maximize revenue from long-term lease agreements, price port dues competitively; critically consider differentiation of charges based on environmental performance; and finally use incentives to align interests of terminal operators and shipping lines. We conclude that the ecosystem erspective is central to the understanding of pricing decisions of port authorities and that various pricing issues deserve
more attention.

EB00000004190K Available

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E-Jurnal

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Port pricing
Two-sidedmarkets
Port authorities
Port users
Revenue management

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Statement of Responsibility

Roy Van Den Berg, Peter W. De Langen, Paul C.J. Van Zuijlen

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NPP. 3509212D1000001

Revisiting port pricing; a proposal for seven port pricing principles

BERG, Roy Van Den - Personal NameLANGEN, Peter W. De - Personal NameZUILJEN, Paul C.J. Van - Personal Name

Series Title

Call Number

Publisher

Collation

Language

ISBN/ISSN

Classification

Content Type

Media Type

Carrier Type

Edition

Subject(s)

Specific Detail Info

Statement of Responsibility

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BERG, Roy Van Den - Personal Name
LANGEN, Peter W. De - Personal Name
ZUILJEN, Paul C.J. Van - Personal Name