Popular Magazines and the Making of a Nation: The Healthy Baby Contest Organized by The Young Companion in 1926–27
Zhenzhu Wang - Personal Name
The Young Companion, an important representative of Republican
Shanghai’s popular magazines, organized a Healthy Baby Contest from August
1926 to March 1927. Though its slogan, “Strong babies promise strong people,
strong people guarantee a strong nation” expressed a nationalistic spirit, this
contest was rather a commercial activity organized by a popular magazine and its
commercial sponsor exploiting nationalistic discourse. Such an integration of
nationalistic discourse and commercial interests profoundly influenced mass
culture and ultimately promoted China’s modernization and its development as a
nation. With this contest as an example, this paper sheds light on the relationship
between popular journals and the making of a nation.
Shanghai’s popular magazines, organized a Healthy Baby Contest from August
1926 to March 1927. Though its slogan, “Strong babies promise strong people,
strong people guarantee a strong nation” expressed a nationalistic spirit, this
contest was rather a commercial activity organized by a popular magazine and its
commercial sponsor exploiting nationalistic discourse. Such an integration of
nationalistic discourse and commercial interests profoundly influenced mass
culture and ultimately promoted China’s modernization and its development as a
nation. With this contest as an example, this paper sheds light on the relationship
between popular journals and the making of a nation.
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