Series Title

-

Call Number

OR 658.8 RET r

Publisher

SAGE Publications Ltd : London, 1999

Collation

xiii, 273 hlm.:il.,tab.,index.;23 cm

Language

ISBN/ISSN

0803974914

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

Edited by Douglas Brownlie, Mike Saren, Robin Wensley and Richard Whittington