The main purpose of this study is to investigatethe correlation among college students’ self-concept, socialsupport, academic performance, and occupational choiceintention. Based on the literature review, this study estab-lished the research framework and identified the correla-tions among research variables. A questionnaire surveywas conducted on college students in Taiwan, and 1,406effective samples were retrieved. The data were analyzedusing Amos. The results suggested that self-concept has apositive and direct effect on occupational choice intention;social support has a positive and direct effect on academicperformance; self-concept and social support have insig-nificant effects on occupational choice intention throughthe mediating effect of academic performance. Theresearch findings can serve as references for higher edu-cation institutions to improve career education in collegesand adjust the educational system, thereby strengtheningeducational planning, increasing students’ workplace cog-nition, and cultivating their workplace competence forfuture career choices.

• A Study on the Influence of Self-concept, Social Supportand Academic Achievement on Occupational Choice Intention