Series Title

-

Call Number

OR 658.8 INT i c.1

Publisher

McGraw-Hill Education : New York, 2016

Collation

xxxv, 662 hlm.: ill.,lamp.,tab.; 28 cm

Language

English

ISBN/ISSN

9781259253065

Classification

658.8

Content Type

Teks

Media Type

Buku

Carrier Type

-

Edition

Ed. 17, cet. 1

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

Philip R. Cateora, ... [et.al]