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UPA Perpustakaan Universitas Jember

Creativity of images: using digital consensual assessment to evaluate mood boards

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Mood boards are used frequently in design and product development as well as in academic
courses related to fashion design. However objectively evaluating the creativity
of fashion design mood boards is often difficult. Therefore, the purpose of this investigation
is to examine reliability of a digital consensual assessment instrument measuring
creativity, using expert (from related domains) and non-expert raters (students).
Creativity measures were compared with the mood board themes to further investigate
any relationships between mood board types and the consensual assessment.
Independent samples t test comparing group means indicated expert raters evaluated
the mood boards significantly higher in creativity than the non-experts, t (99) = −6.71,
p < .001, (95% CI −.57, −.29), while Pearson correlation results indicate a significant
relationship between the two groups of raters, r (50) = .33, p < .01. ANOVA results for
all raters indicated a significant difference between the five subject matter categories;
F (4, 95) = 4.64, p < .005. Overall, expert and non-expert raters reported significant reliability,
which further supports prior research using consensual assessment for creativity
measures across domains.

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