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UPA Perpustakaan Universitas Jember

‘Send in the clown’: Re-inventing Jordan’s downtowns in space and time, case of Amman

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Identity representation in Middle Eastern and North African (MENA) cities remains an arena of
contestation, influenced by two factors: the ancient and recent history of western colonialism, which fostered
orientalism and demarcated the dialectical relations that exist between eastern and western cultures until recently,
and the evolving waves of economic-driven neo-liberalism and globalization. Focusing on the downtown areas in
Amman (old downtown – the Saha and new downtown – the Abdali), the study argues that urban practices in
these downtowns are rooted in the power structure of orientalism. The authors introduce the concept of ‘oriental
urbanism’ on the basis of notions of colonialism, modernism and globalization. Orientalism in Amman’s downtowns
acts on two level: orchestration and normalization. Orchestration occurred in colonial and postcolonial periods
where the language of oriental urbanism was framed, shaped and institutionalized. Normalization is empowered
by the growing power of globalization to normalize orientalism in the minds of local and regional actors and
make it the sole language for regenerating the identity of old and new Amman downtowns. This leaves Amman
with a paradoxical identity: one is classical and the second is global. The two identities are denying the society any
internal capacity for development and assuring that introduction of these societies into alternative modernity
becomes the right and obligation of international powers. Continuous oriental urbanism triggers an East–West
paradox with its implications of contested urbanism, social disparities and cultural denigration. The research
stresses that urbanism in MENA should be liberated to allow politics of identity to be an essential part of urban
design, thus allowing sovereignty of local populations, self-determination and the building of autonomous identity,
that is, allow Liberal Urbanism

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