This study explores the applicability of various
Web 2.0 technologies in hospitality education in Taiwan.
The affordances of Web 2.0 technologies have dramatically
changed the landscape of higher education, and hospitality
education is no exception. The research presented here
involved the distribution of a large-scale survey to all
hospitality major students at Taiwanese universities; 839
valid responses were received and subjected to statistical
analyses. The results indicated that blogs are the most
popular Web 2.0 technology exploited in hospitality education,
followed by Facebook. Facebook was shown to
cause the greatest cognitive load for learners, although the
effect size was small. Next, structural equation modelling
was employed to examine nine research hypotheses, in the
effort to investigate causal relationships among five proposed
constructs: perceived ease of use, perceived usefulness,
cognitive load, learning effectiveness and learning
satisfaction. Five out of nine hypotheses were supported,
showcasing, in particular, the significant effect that perceived
ease of use had on perceived usefulness and on
learning effectiveness. In addition, perceived usefulness
positively affected cognitive load and learning effectiveness,
and learning effectiveness positively affected learning
satisfaction; these effects were also significant.

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• Modelling Determinants for the Integration of Web 2.0 Technologies into Hospitality Education: A Taiwanese Case