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UPA Perpustakaan Universitas Jember

Journal of Economics, Business & Accountancy : Ventura, Vol. 16, No. 3, desember 2013, No Klas SER 650.05 JOU j :Cause-Related Marketing: Moderasi customer value terhadap pengaruh cause-brand fit, Firm motive dan Attribute altruistic pada customer inference dan participation intention

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Call Number

ART 650.05 JOU j

Publisher

PPPM STIE Perbanas Surabaya : Surabaya,

Collation

Hlm. 473 - 486

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ISBN/ISSN

20873735

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Edition

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Subject(s)

MANAJEMEN

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