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UPA Perpustakaan Universitas Jember

Journal of Economics, Business & Accountancy : Ventura, Vol. 16, No. 3, desember 2013, No Klas SER 650.05 JOU j :Cause-related maketing: Moderation effect of custemer values on the influence of cause-brand fit,firm motives and attribute altruisticto customer inference and participation intention c/Halim, R.E, Adiwijaya K, Fauzan R

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208YART 650.05 JOU j c.1Perpustakaan Pusat UNEJ (Artikel)Available
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Call Number

ART 650.05 JOU j

Publisher

PPPM STIE Perbanas Surabaya : Surabaya,

Collation

Hlm. 473 - 486

Language

ISBN/ISSN

20873735

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Edition

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Subject(s)

MANAJEMEN

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