The cultural and creative industries have received considerable global attention in
recent years; in particular, the close relationship between these industries and design
has been identified. Because mysterious and attractive East Asian aesthetic are a crucial
contemporary style, this study examined a fashion exhibition held in the New York
Metropolitan Museum, which entitled “China: Through the Looking Glass” and conducted
a literature review, scale design, survey and data analysis, and factor analysis
about the incorporation of cultural elements in fashion design. Subsequently, the perceptions
of college students with various educational backgrounds on several selected
exhibits were identified and analyzed. The results were revealed that: (1) the research
scale can be used as a reference for related design teaching and in the appraisal of
fashion products in the design industry; (2) cultural connotations are more notable in
design than the technical aspects; (3) compared with students of other backgrounds,
students with a background in fashion design emphasized more on the technical and
professional aspects and expressed a preference for design pieces with experimental
qualities, such as those made with stiff materials and having exaggerated styles, and
neutral and neat straight lines.

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• College student perceptions about the incorporation of cultural elements in fashion design