Online weather forecasts and weather apps enable viewers to actively retrieve information; however, television weather forecasting uses a format, which allows viewers to unilaterally receive information from presenters speak-ing fast for a short period of time. In comparison with the infographic-oriented format, the weather presenter-oriented format has the problem of making viewers excessively focused on weather presenters. In this study, an alternative
method of weather forecast is proposed, consisting of using the presenter’s clothes as a tool for providing information by exploiting the reactions of viewers focusing on the presenter. Specifically, this study constructed the color fuzzy model to represent temperature, fine dust level, and humidity by hue,
saturation, and value, respectively. The weather presenter’s clothing transforms like a chameleon, in real time, according to content and provides emotional information to viewers.

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